Remove everyday surface stains for a brighter smile with the Colgate Optic White Purple Toothpaste for Teeth Whitening. This whitening stain removal toothpaste removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile thats ready to shine with the Colgate Optic White Purple Toothpaste. The Colgate Optic White Purple Toothpaste uses a patented whitening formula to remove 95% of daily surface stains.* With micro-polishing action, this anticavity toothpaste removes 5X more surface stains.** Plus, this fluoride toothpaste comes in a Mint Paste flavor so you can enjoy minty freshness every time you brush. Colgate Optic White Purple Toothpaste is a sugar free and vegan toothpaste that is enamel-safe for daily use. For whitening that works, choose the Colgate Optic White Purple Toothpaste.*after 2 weeks of twice daily use **vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Inactive Ingredients: Water, Sorbitol, Hydrated Silica, Peg-12, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Blue 1, Red 33, Titanium Dioxide

Directions

Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician

Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing)

Children under 2 years: ask a dentist or physician